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German brewery will market drink with “caipirinha” taste

Caipirinha going global, with a German accent? Yes, and it is called “Bayão”. Veltins, a traditional German brewery, announced it will invest 500 000 euros  to create a bottled beverage  with a...

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Germans pitching for the World Cup and the Olympic Games

Brasilia – The German President, Christian Wulff, said on Thursday that his country is interested in working in project for the World Cup in 2014 and for the Olympic Games of Rio 2016. Wulff also...

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Brazilian pharma targets internationalization

Brazilian pharmaceutical companies announce plans of internationalization. Latin America is primary target. The idea is to build partnerships, license  and distribute branded products,  but investment...

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Good news on the internationalization of Brazilian pharmaceutical

A partnership between the Brazilian Association of Pharma Chemicals and Pharmaceutical Raw Material (Abiquif) and Apex-Brazil plans to advance the internationalization of the industry and increase...

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Dilma in Germany and German business in Brazil

Germany is the fourth largest trading partner of Brazil. No wonder  President Dilma was invited to the opening of high-tech fair CeBIT in Hannover,  where Brazil will be country-theme. CeBIT is the...

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How are Brazilian IT companies doing at CeBIT?

First news are promising. In less than five hours at the German show, STA Holding, a Sao Paulo based IT company, closed a deal worth U.S. $ 250,000 with the Spanish BTG. The product STA sold a solution...

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Rio+20 flashes

The Rio Earth Summit of 1992 was a landmark in Latin America in terms of institutional changes towards sustainability goals. For now, we don’t know much on what impact will have Rio+20 in the debate....

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Rio set to attract international investors during London Olympics

Or should we say: Rio takes off? The city of Rio de Janeiro’s investment promotion agency - Rio Negocios – will hold events to attract global investments to the region during the London 2012 Olympics....

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Business opportunities in Rio unveiled

London Olympic Games. Rio Conferences will present opportunities in strategic sectors of the city from July 25th to August 12th for more than 540 companies.    Organized by Rio Negocios, the...

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How expensive are products made in Brazil?

Brazilian products are on average 34.2% more expensive than a similar product made somewhere else. What are the reasons? The Brazil cost, followed by the appreciation of the Brazilian Real, explain the...

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